Executive Summary
Key Results
24/7 empathetic support: Women can get instant, reliable answers about perimenopause, Peri, and the customer journey across pre-sale questions, onboarding, and post-purchase support, regardless of time zone.
90%+ query accuracy: Laila handles complex questions about perimenopause and product-related topics with a high degree of accuracy, while maintaining a tone that reflects the Peri brand.
Stronger pre-order conversion support: With always-on sales triage and lead capture, Peri can better support prospective customers as interest grows.
Consistent multi-channel experience: Laila helps provide a unified brand voice across the Peri website, WhatsApp, and social channels, ensuring women receive clear and consistent support wherever they engage.
About Peri
Peri is a first-of-its-kind wearable device designed to track the symptoms women experience during perimenopause, including hot flushes, night sweats, anxiety and sleep disruption. In addition, Peri integrates lifestyle and other health information with the symptoms profiles to provide personalised insights that empower women to make informed decisions about managing symptoms and navigating this phase of life.
The Challenge
Perimenopause is deeply personal, often confusing, and still widely under-discussed. For Peri, customer conversations are rarely limited to simple support issues. Women are often looking for help understanding what is happening in their bodies, what symptoms may be associated with perimenopause, and whether Peri could be useful to them. Peri needed a support solution that could meet three key challenges:
Complex education: Explaining the science behind symptom tracking in a way that is accurate, clear, and easy to understand.
Empathy at scale: Providing supportive, non-judgmental interactions in an area of health where trust and tone matter enormously.
Operational efficiency: Maintaining a high-quality, personalised experience without creating unsustainable pressure on internal teams as awareness and demand increased.
The Solution: Laila by Momntum
To meet these needs, Peri partnered with Momntum to deploy Laila, an AI-powered virtual team member designed to act as an extension of the Peri team. More than a standard chatbot, Laila was trained to reflect Peri, a voice that is expert, empathetic, and deeply informed about the science, language, and lived experience of perimenopause. Laila supports Peri across several key areas:
Perimenopause education: Helping women understand symptoms commonly associated with perimenopause and how symptom tracking can support greater awareness.
Product education: Answering questions about what Peri tracks, how the wearable and app work together, and how users can get the most from the experience.
Sales support: Guiding prospective customers through purchase questions, including order-related queries and FSA/HSA eligibility.
Customer care continuity: Providing a consistent companion-style voice across digital touchpoints, including the website and social channels.
By integrating directly into Peri’s customer journey, Laila helps ensure that whether a woman is asking about symptoms, product features, or next steps in her purchase, she receives a timely and supportive response.
The Impact
Since integrating Laila, Peri has evolved from a reactive support model to a more proactive, relationship-driven customer experience.
Faster answers when they matter most: Routine queries can now be resolved instantly, helping women get answers in the moment rather than waiting for support hours.
Growth without added support overhead: Peri has been able to support a growing audience more efficiently without scaling headcount at the same pace.
A more approachable support experience: For many women, asking sensitive questions to an always-available, non-judgmental AI assistant feels easier and more comfortable.
A stronger brand experience: Every interaction reinforces Peri’s position as a trusted, supportive guide in perimenopause, not just a product company.
A Word from Peri
“Laila has become an essential part of the Peri team. In a space as sensitive as perimenopause, empathy is everything. Laila helps us provide supportive, informed, and consistent guidance at scale, ensuring women can get answers whenever they need them.”
